BSN ENDORUSH™

BSN, the official nutritional supplement provider of the UFC, has an answer to the growing competition in the performance drink market with its red-bottled ENDORUSH™. Available in a 16 FL OZ variety the text on the container boasts the drink has “zero sugar” and is designed to “energize your core.” ENDORUSH™ is primarily a mix of four trademark compounds that it refers to as its ENDORUSH™ Proprietary Matrix. You’ll recognize many of the compounds in the mix, most noticeably the standard staples in similar energy drinks on the market, L-Arginine and caffeine.

On its website, BSN states that ENDORUSH™ is ideal for high-intensity sports, workouts, studying, or a high adrenaline workplace. Yes, I said “studying and a high adrenaline workplace.” That was a new one for me too.

It’s available in four different flavors – Grape Fix, Lemon Lime Fix, Orange Fix, and Fruit Punch Fix and is priced anywhere from $3.00 - $4.00 per unit depending on the purchase quantity. You can find it at standard vitamin and supplement retailers and online distributors.

The “INSIDE” Scoop

Over the course of five days, I tried every flavor of ENDORUSH™ prior to a strength training workout. For testing purposes I tried both the recommended dosage - consuming ¼ of the bottle in intervals over a 12 hour period and my preference of downing the entire bottle thirty minutes in advance. 

ENDORUSH™ is quite possibly the best tasting performance drink I’ve tasted to date. It borders on being too sweet and a bit thicker than the standard option, but I found it relatively easy to consume. I’m a big fan of eating a large meal 60-90 minutes before working out, and I would highly recommend you do that if you choose this product. It tends to sit a little heavier in your stomach than its competitors depending on your choice of consumption timeframe and quantity.

The real question is did ENDORUSH™ really provide a rush? Not for me. I didn’t experience the caffeine-jolting energy spike I expected. The caution label clearly states that there are four standard servings of caffeine in the bottle, but I didn’t feel any measurable response. I did, however, feel somewhat more focused and patient throughout my workout.  It was very similar to how I felt when taking BSN’s N.O- XPLODE™.  Maybe the BSN marketing gods sensed the lack of real energy punch in this product and the result was the abovementioned expanded marketing to audiences in high-intensity workplaces or studying environments rather than just marketing the product as a pure pre-workout performance supplement.

On the positive side, I didn’t crash at all from this product. Hours later I felt fine. No signs of apathy or disruption in mental focus.

About the author

Jerome Cheatham is an extreme sports enthusiast with years of training and competing in Brazilian Jiu-Jitsu and competitive bodybuilding. Cheatham has competed in a variety of BJJ tournaments and bodybuilding shows across the country. Most recently, Cheatham took first place in the Open Light-Heavyweight Division at the 2008 Illinois State Bodybuilding Championships.